Confita
The drop needs to be visible before the customer asks
A weekly drop works best when the customer can see the offer, the pickup day, and the limit without starting a chat. That is the point of the card: it turns "are orders still open?" into a tap, not another message for you to answer while dough is chilling.
The screenshot is a real mobile Confita shop view. The drop sits above the normal product grid, so customers can order the weekly box without losing the rest of your menu.
What a bakery drop actually is
A bakery drop is a limited preorder for a specific menu and pickup window. You are not opening your whole calendar. You are saying: this is what I am baking, this is when pickup happens, and this is how many I can safely make.
That matters because weekly baked goods are different from custom cake requests. A custom cake needs questions, reference photos, a quote, and usually a deposit. A Friday cookie drop needs a clear menu, a cutoff, a quantity limit, and a pickup window that does not turn your whole evening into doorbell roulette.
DM preorder vs a real drop
DMs work for the first few orders. The cracks show when the drop sells better than expected.
Set the rules before the post goes live
The mistake is posting the menu first and deciding the rules later. If the post works, you are making policy while people are trying to buy. That is how a fun Friday drop turns into an apology tour.
Set the drop like you would prep the bake: before the rush starts.
- Menu: keep it short enough to bake in one batch rhythm.
- Cutoff: say when orders close, even if you expect to sell out first.
- Quantity: cap each product or box at the number you can actually make.
- Pickup windows: give two or three choices instead of handling twenty custom times.
- Payment plan: decide whether the drop is paid upfront through your connected Square or Stripe account, paid by transfer, or paid in cash at pickup.
